These are examples of digital and print media designs I created for the rebrand of JA Central Ontario, a Global educational NGO which supports the financial literacy of youth. The personality is professional but energetic, inspiring and diverse, just like the students this organization supports. The goal of the launch was to grab the attention of viewers, in turn increasing awareness of programs and causes while reflecting brand guidelines and messaging. I created designs that are modern and minimal, appealing to its contradicting target markets of educational workers and young, digitally forward students. By introducing geometric shapes, dimensional textures and a cohesive colour palette, the brand is depicted as professional, but still lively: a much-needed refresh for an organization that is doing highly important work.
Collaborators: Shain Lambert (Digital Marketing Coordinator) and Jenny Early (Director: Marketing and Communications).