This project on behalf of the downtown Kitchener BIA (Business Improvement Area) acts as a one stop shop for inspiration to support local businesses. Users can find every business within the downtown boundary organized categorically, showcasing vibrant photography taken at Kitchener businesses or of Kitchener residents. This becomes the guide book you throw in your purse or backpack and always have with you, printed as a mini brochure for ease of carrying especially for an older demographic who aren't keen on utilizing web tools to find where they want to go for dinner. Informative, simple, and aesthetic - three things we need to ensure we're providing to our community members.